6 Viral Activewear Brands for Pilates

TALA

Sustainable & sculpting

UK-based, eco-conscious activewear that constantly goes viral on TikTok for its insanely sculpting fits and selling out in minutes. They manage to deliver incredible compression and shaping for intense jumpboard days, all while staying sustainable and surprisingly budget-friendly compared to legacy luxury activewear.

Priced in pounds at home, so it's worth buying in person if you're over there. More on that at the bottom.

Adanola

The premium alternative

London-meets-downtown-NYC, the ultimate effortless “cool girl” uniform. This is my top pick for beating the $150+ price tag of premium sets without losing the luxury feel; a complete matching look comes in around $115. As someone with a smaller chest, I've found their sports bra cuts incredibly flattering.

Heads up: their site sells out fast, but you can sometimes spot them in person on Equinox shop floors.

NikeSKIMS

The statement investment

A super new collab that launched in Fall 2025, merging high-performance tech with sculpting, ballerina-core femininity. Yes, the price point is up there, but the designs are completely unmatched, leaning heavily into the strength and grace of dancers. The pieces are so elevated and structured that I've legitimately styled them for a night out after class.

Sporty & Rich

The “country club chic” aesthetic

Vintage-inspired, elevated athleisure that looks just as good at brunch as it does in the studio. This is for the days when the workout is only half the event and the post-class matcha run is the other half. It brings a level of sophistication that makes you feel instantly put-together the second you throw a trench coat over it.

Photo: Varley

Varley

The elevated everyday set

British brand, and the one I reach for when I want to look like I have my life together. The fabric gets all the attention, but I care more about the cut: the high-rise leggings stay put through footwork instead of rolling down at the waist, and the sweats are soft enough that I go from the studio to my laptop without changing. Not the cheapest thing here, but mine have kept their shape wash after wash, which I could not say for the sets I was replacing every season.

Another British one. Cheaper bought there than shipped here, for the reasons at the bottom.

Lucky Honey

The studio essential

Brooklyn-born comfort with a focus on functional, stylish studio accessories and apparel. I originally stumbled onto this brand via a Reddit deep dive for grip socks that don't fall apart. After my expensive pairs from other major brands lost their stickiness after three washes, I switched to these $16 ones and never looked back. Beyond socks, their apparel is having a moment, especially the wrap tops and ultra-flowy studio pants that double as loungewear.

Three of these are British

TALA, Adanola and Varley are all UK brands, and they price in pounds on their home sites. If you're already in London, buying them there skips the international shipping fee entirely, and it skips the import charge too: the US scrapped its $800 duty-free allowance on incoming parcels in 2025, so a set ordered from a UK site to a US address can now land you a bill at the door on top of what you already paid. Buying it in person and folding it into your suitcase avoids all of that.

Don't bank on a VAT refund

Britain ended tax-free shopping for visitors in 2021, so the 20% VAT sitting in the shelf price is not something you can claim back at Heathrow the way you still can in Spain or France. I only mention it because I watched a friend budget around a refund that no longer exists. The saving is in the price and the shipping, not at the airport.